Buy It Now: Lessons from eBay - download pdf or read online

By Michele White

In Buy It Now, Michele White examines eBay and its emphasis on group and social norms, revealing the cultural assumptions approximately gender, race, and sexuality which are strengthened through the website. She exhibits how educational texts, rule platforms, and ads "configure the user," permitting eBay to point how the location is meant to operate whereas additionally upholding specific values and practices. White info how eBay reinforces stereotypes approximately gender and sexuality, taking a look, for instance, at descriptions integrated in marriage ceremony gown listings, and the way eBay directs contributors to the "Adult merely" a part of the web site once they use the quest phrases "gay" and "lesbian." She discloses the ways in which eBay supplies a worrying group yet its "Black Americana" classification reproduces racism by means of permitting ' narratives that excuse and romanticize slavery and insult African american citizens. White additionally seems at how members problem eBay's different types, principles, and values, studying favourite suggestions of resistance via dealers and dealers within the lesbian and homosexual curiosity listings. by means of examining the organizational and cultural logics found in eBay, White emphasizes how different net settings, together with craigslist, aren't as obvious, community-oriented, and empowering as they declare. She proposes tools for gaining knowledge of and reconceptualizing new media sites.

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Buy It Now: Lessons from eBay by Michele White

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