Read e-book online Analyzing Social Media Networks with NodeXL: Insights from a PDF

By Derek Hansen,Ben Shneiderman,Marc A. Smith

companies, marketers, participants, and govt organizations alike want to social community research (SNA) instruments for perception into developments, connections, and fluctuations in social media. Microsoft's NodeXL is a unfastened, open-source SNA plug-in to be used with Excel. It presents rapid graphical illustration of relationships of advanced networked facts. however it is going extra than different SNA instruments -- NodeXL used to be constructed by way of a multidisciplinary workforce of specialists that compile info experiences, laptop technology, sociology, human-computer interplay, and over two decades of visible analytic concept and data visualization right into a basic software someone can use. This makes NodeXL of curiosity not just to end-users but additionally to researchers and scholars learning visible and community analytics and their software within the actual world.
In Analyzing Social Media Networks with NodeXL, individuals of the NodeXL improvement workforce as much as offer readers with a radical and functional consultant for utilizing the instrument whereas additionally explaining the advance at the back of each one function. mixing the theoretical with the sensible, this booklet applies particular SNA directions on to NodeXL, however the concept at the back of the implementation will be utilized to any SNA.
to benefit extra approximately interpreting Social Media Networks and NodeXL, stopover at the companion site at mkp.com/nodexl

  • Walks readers via utilizing NodeXL whereas explaining the idea and improvement in the back of every one step, offering takeaways that can apply any SNA
  • Demonstrates how visible analytics examine should be utilized to SNA instruments for the mass market
  • Presents readers with case stories utilizing NodeXL on renowned networks like electronic mail, fb, Twitter, and wikis

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Analyzing Social Media Networks with NodeXL: Insights from a Connected World by Derek Hansen,Ben Shneiderman,Marc A. Smith


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